Michael Dullnig grew up in a small village near Salzburg, where he was surrounded by mountains everywhere. He was drawn away quickly, however, and worked as a developer and project manager for a well-known global corporation. He then decided to study physiotherapy and worked at Red Bull for a while. Meanwhile, he has been freelancing as a professional photographer specialized in outdoor, landscape, and portrait photography. After a few years in this business, he decided to take advantage of his expertise in conception, strategy, and content production and started his own business together with Nina.